Fresh Fuel Marketing

Embark Exploration Co

Project Summary

Fresh Fuel Marketing provided Embark Exploration Co with a comprehensive digital marketing strategy which generated more than 1,100 qualified leads, 500 webinar attendees, and $60K+ in booking revenue directly attributed to our digital marketing efforts.




Social Media Advertising, Landing Page Design, Email Marketing, Webinar Marketing, Content Marketing, Lead Generation, Reporting


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Full Project Overview

About the Client

Embark Exploration Co was founded in 2015 with the mission to help people discover the world’s most remote and untouched places. The company’s target market is adventure-seekers who are looking for once-in-a-lifetime experiences such as climbing Mount Kilimanjaro or exploring Machu Picchu. Embark Exploration Co faces competition from other adventure travel companies that offer similar trips. Before working with Fresh Fuel, Embark Exploration Co faced challenges in generating leads and increasing revenue. The company wanted to come up with new ways to reach its target audience and stand out from the competition.

Our Approach

Fresh Fuel Marketing provided Embark Exploration Co with a comprehensive digital marketing strategy that included social media advertising, landing pages, email marketing, and webinars. Our goal was to generate leads and promote interest in climbing Mount Kilimanjaro or exploring Machu Picchu. We used Facebook ads to drive traffic to landing pages where prospective clients could sign up to receive more information about Embark Exploration Co’s trips. We also used Facebook ads to promote webinars, auto-webinars, and Facebook Lives where clients could learn more about the company’s trips and ask questions. To execute our strategy, we used a range of tools and platforms, including Facebook Ads Manager, landing page builders, email marketing software, and webinar hosting services.


We tracked a range of key performance indicators (KPIs) to measure the success of our digital marketing services. These KPIs included email signups, webinar attendees, and trips booked. We generated a significant number of leads with over 1,100 qualified email signups at an average of $8.35 per lead. These leads were highly qualified and interested in booking trips with Embark Exploration Co. From the webinars and Facebook Live events we promoted we saw over 500 attendees sit in on each webinar to find more information about Embark’s trips. Our efforts also led to increased revenue for the company. Embark Exploration Co reported over 22 groups booking directly from our digital marketing efforts. Each person booking costs over $3,000 per trip so it was a successful campaign overall.


Fresh Fuel Marketing’s digital marketing services helped Embark Exploration Co achieve its business goals by generating leads and increasing revenue. Our comprehensive strategy and use of tools and platforms led to significant increases in website traffic, leads, and revenue. We look forward to the opportunity to work with Embark Exploration Co again and invite other businesses to contact us to learn more about our services.

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