Fresh Fuel Marketing

Poppy’s Chocolate Co

Project Summary

Fresh Fuel Marketing provided Australia-based Poppy’s Chocolate Co with social media advertising and Google Ads solutions that achieved a better-than expected 5 return on ad spend (ROAS), greatly outperforming the company’s previous famous, expensive ad agency.


Food & Beverage


Facebook Advertising, Google Search Advertising, Google Performance Max, YouTube Ads, Social Media Management, Lead Generation, eCommerce Marketing, Reporting


Full Project Overview

About the Client

Poppy’s Chocolate Co was founded in 2016 in Australia with a mission to provide high-quality, handmade chocolate snacks to people around the world. The company’s target market is chocolate lovers who are looking for unique and delicious treats. Poppy’s Chocolate Co faces competition from other artisanal chocolate companies in Australia. Before working with Fresh Fuel, Poppy’s Chocolate Co faced challenges in generating leads and increasing revenue. The company was struggling to reach its target audience and compete with other chocolate companies in the market.

Our Approach

Fresh Fuel Marketing provided Poppy’s Chocolate Co with a digital marketing strategy that included social media advertising and Google Ads. Our goal was to generate leads and promote interest in Poppy’s Chocolate Co’s delicious chocolate snacks. We used Facebook ads to promote Poppy’s great social media content, which featured the company’s unique and delicious chocolate snacks. We also utilized Google Performance Max, Search, and YouTube ads to reach a wider audience and increase brand awareness. To execute our strategy, we used a range of tools and platforms, including Facebook Ads Manager, Google Ads, and social media management software.


We tracked a range of key performance indicators (KPIs) to measure the success of our digital marketing services. Our goal was to achieve a 3.5 return on ad spend (ROAS), but we were able to exceed this goal with a 5 ROAS, which outperformed a very famous and expensive ad agency that was charging 10x what we were. The best they were able to do is a 1 ROAS with inaccurate reporting. Poppy’s Chocolate Co was extremely satisfied with the results of our digital marketing services. They provided testimonials that praised our team for our expertise, creativity, and ability to generate leads and increase revenue.


Fresh Fuel Marketing’s digital marketing services helped Poppy’s Chocolate Co achieve its business goals by generating leads and increasing revenue. Our comprehensive strategy and use of tools and platforms led to significant increases in website traffic, leads, and revenue.

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