The Hawkeye Community College RTTC program is a leading provider of continuing education classes in the Waterloo/Cedar Falls area. The program was established in 1987 and has since grown to become one of the most respected continuing education providers in the region. Hawkeye offers a range of courses and training programs in fields such as transportation, safety, and management.
The target market for the RTTC program includes individuals who are interested in continuing their education and improving their career prospects. Program courses are aimed at a diverse range of students, including professionals, new graduates, and individuals looking to transition into new careers.
Like any business, the RTTC program faced challenges in reaching its target audience and generating more student signups. Before we started working together, the program had limited success in using digital marketing to promote its courses and reach potential students. Our agency was able to help the RTTC program find a more effective and efficient way to reach potential students and achieve its goals through our targeted digital marketing strategies.
To help the Hawkeye Community College RTTC program achieve its goals, we provided a range of digital marketing services, including Facebook Messenger ads, ManyChat automation, calendar booking tools, Facebook Live sessions, and Zoom webinars.
Our strategy was to create targeted campaigns that would reach potential students in the Waterloo/Cedar Falls area and encourage them to sign up for the RTTC program’s courses. We developed campaigns that were tailored to the unique needs of the program, with a focus on providing potential students with valuable information about the courses, certifications, and training programs available through the RTTC program.
To execute our strategy, we utilized a range of tools and platforms that allowed us to create effective and efficient campaigns. We used Facebook Messenger ads to engage potential students in direct conversations and encourage them to learn more about the RTTC program’s courses. We also used ManyChat automation to streamline our communication with potential students and provide them with relevant information quickly and efficiently.
In addition, we used calendar booking tools to make it easy for potential students to book appointments with Hawkeye representatives to help walk them through the signup process. We leveraged Facebook Live sessions and Zoom webinars to provide potential students with valuable information and training about the program’s courses, certifications, and training programs.
To measure the effectiveness of our digital marketing services, we tracked several key performance indicators (KPIs), including website traffic, leads generated, and revenue generated. The data and analytics show that our services led to a significant increase in all three categories.
We were able to generate over 1,433 quality leads for the Hawkeye Community College RTTC program’s continuing education courses, which helped to fill their CDL course and generate more awareness for other offerings. Additionally, our cost per lead for the CDL course was under $10, making it a highly cost-effective way to generate new business for the program.
Our digital marketing efforts also resulted in increased website traffic and engagement from potential students. We saw a significant increase in clicks to Hawkeye’s website and page views from the campaign on top of tracked leads. Overall, our digital marketing services were highly effective in generating more awareness and increasing student signups for the Hawkeye Community College RTTC program’s continuing education courses.
Our digital marketing services were highly effective in helping the Hawkeye Community College RTTC program achieve its business objectives of generating more awareness and increasing student signups. By leveraging a range of tools and platforms, we were able to create targeted campaigns that effectively engaged potential students and encouraged them to enroll in the program’s courses.
The results of our digital marketing campaign were significant, with over 1,433 quality leads generated and a cost per lead of under $10. We also saw a significant increase in website traffic and engagement from potential students, as well as positive feedback and testimonials from the RTTC program.